Packaging, Public Relations & Promotion: The 3 P’s of Partnering with the Tourism Industry

  • 18 Sep 2013
  • 9:30 AM - 3:00 PM
  • Bethel Inn Resort


  • Current individual, institutional or business member of the Association of Maine Archives and Museums

Registration is closed

Maine Archives & Museums is pleased to partner with Wende Gray of Gray Marketing, the Bethel Historical Society and the Bethel Inn Resort in offering this day-long professional development opportunity for cultural heritage venues.


Packaging, Public Relations & Promotion: The 3 P’s of Partnering with the Tourism Industry





9:30-9:50am    Coffee & Registration


9:50-10:00am     Introductions


Hosted by: 

Wende Gray, Principal, Gray Marketing


10:00-11:00am   Programs and Packaging for the Individual and Group Traveler

Learn how to tailor creative programming and events along with package deals and specials that will appeal to both the individual and group traveler to bring greater numbers of visitors to your site.

Presented by:

Jeanne McGurn  CTP, Principal, Maine Tour Connection

Brad Jerome, Director of Sales and Marketing Director, Bethel Inn Resort 

Phil Savignano,  Director of The Maine Marketing Partnership Program, Maine Office of Tourism 


11:00-11:15am   Break


11:15-12:15pm   Public Relations:  Working with the Travel Media

Learn to write an effective news release, pitch it to the travel media, host a familiarization tour, and what guide book authors, travel editors, travel bloggers and freelance journalists want from your museum. 


Presented by:   

Charlene Williams, President, Nancy Marshall Communication

John Williams, Principal, Williams Broadcasting

Hilary Nangle, Author, Travel Writer, and Blogger


12:15- 1:00pm   Lunch


1:00-2:00pm   Promoting with Local and State Travel Organizations

Learn how to leverage the powerful marketing tools of local and state travel organizations to promote your site to a larger audience while getting the most bang for your advertising buck.


Presented by:

Robin Zinchuk, Executive Director, Bethel Area Chamber of Commerce

Michael Conley, Director of Sales and Marketing, Maine Tourism Association

Dina Jackson, Marketing Coordinator, Androscoggin Valley Council of Governments and Coordinator, Western Lakes and Mountains Tourism Council


2:00-3:00pm  Tour of the Moses Mason House and Current Exhibits at the Bethel Historical Society (optional)


Cost (including lunch):


MAM Members:  $20

Non-Member $25



For those attendees who might like to stay the evening before or the evening after the workshop, the Bethel Inn Resort is offering a room rate of $99 (single or double) plus lodging tax and resort fee for a total of $124 per room.  Room includes a full buffet breakfast.


This workshop is part of MAM's 2013 Workshop Series sponsored by the Maine Cultural Institutions Outreach Project (MCIOP), funded by a grant from the Davis Family Foundation and administered by the Association of Maine Archives and Museums. 

For more information: or 207-400-6965.


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