Communications & Marketing Manager
Maine Maritime Museum (MMM) is an independent, nonprofit institution dedicated to celebrating Maine’s vibrant maritime culture. Because this vibrant culture includes different backgrounds, perspectives, and voices—and because our museum welcomes visitors from around the world—our institution is firmly committed to inclusion, accessibility, diversity, and equity.
If you believe in museums’ important role to reveal the past, to inform the present, and to shape the future, we invite you to join our team. You will join us on the beautiful banks of the Kennebec River, on a twenty-acre campus where collaboration and creativity are encouraged.
Under the direction of the Director of Development, and working closely with the Interim Executive Director, the Communications & Marketing Manager develops and implements creative communication strategies to support the Maine Maritime Museum mission and brand. This position requires a creative thinker eager to work with museum staff to broaden audiences, increase giving, and grow attendance and revenue. The position supports the museum’s mission and brand awareness through social media, the MMM website, advertising, media outreach, and attendance strategies.
ESSENTIAL JOB FUNCTIONS
Develops and oversees innovative content that communicates the museum’s broad mission and engages visitors, members, donors, and the general public in rich storytelling centered on the MMM brand. Draws upon emerging digital tools and platforms.
Collaborates with museum colleagues to keep the public informed and engaged on upcoming exhibitions, programs, events, cruises, and strategic initiatives. Proactively identifies and develops opportunities to share these across social media, advertising, email, and more.
Develops engaging marketing and advertising strategies and plans. Oversees the marketing budget and reports on the effectiveness of different campaigns for various departments, including the museum store, group tours, and facility rentals. Makes recommendations for visitor surveys and communications. Monitors web analytics, online reviews, and social media engagement.
Manages relationships with outside design agencies. Draws upon strong skills in graphic design and production. Oversees the design, content, and voice of the MMM website. Oversees and updates the museum’s style guidelines and visual identity—including logo and sub-marks, color palette, and fonts.
Produces the museum’s Rhumb Line newsletter, e-newsletter, brochures, event invitations, and other print and digital collateral. Works closely with the Director of Development on the museum’s Annual Report.
Coordinates compelling video and photographic coverage of museum events and activities. Maintains the museum’s non-collection image files.
Manages media relations including writing press releases, maintaining working relationships with media, responding to media inquiries and requests, and coordinating media visits. Champions the museum’s mission, vision, strategic initiatives, and professional and volunteer staff.
Establishes and develops strong, collaborative working relationships with board members, volunteers, supporters, and coworkers, working especially closely with the Development, Guest Services, and Facility Rental teams.
Performs other related duties as required.
EDUCATION & EXPERIENCE
Holds a bachelor’s degree in a relevant field, with at least 2-5 years of experience in communications, advertising, or public relations—preferably non-profit experience.
Skilled in visual storytelling. A digital savvy professional.
An open-minded, strategic thinker.
Demonstrated sophistication in writing and editing skills, with a unique and compelling voice.
Ability to multi-task and meet deadlines.
Communicative and collaborative with coworkers and supervisors.
Proficient in Microsoft Office, Google Workspace, Adobe Creative Cloud, Wordpress, Squarespace, Canva, and social media platforms.
Familiarity with or willingness to learn Blackbaud Altru and Shopify.
The Communications & Marketing Manager position is a full-time, salaried, exempt position with full benefits. Starting salary is 45,000-60,000 per annum, commensurate with experience.
EQUAL OPPORTUNITY EMPLOYER
MMM is an equal opportunity employer and does not tolerate discrimination based on race, color, religion, national origin, gender identity, sexual orientation, physical or mental disability, age, protected genetic information, status as a parent, marital status, political affiliation, or any other basis prohibited by applicable law.
Please email a cover letter and resume to firstname.lastname@example.org.